What can creatives offer clients to meet 21st-Century marketing challenges?

The DMA recognises that the client community faces many challenges as marketing evolves at pace. Driven by the revolution in digital and social media and the explosion of data, the possibilities appear endless, but benchmarks are few.

Events focusing on big data, social media and technology have understandably been in vogue, but what do creatives offer the client community to meet their contemporary marketing challenges? How do they integrate their skills with others?

The DMA Agencies Council aims to take up this issue in its Creative Showcase initiative. With an agenda informed by client opinion and research, the events will bring creatives and brands together to discuss great case studies and offer thought-provoking ideas and insights into emerging practices.

Jonathan Mildenhall, senior VP of integrated marketing communications and design excellence at Coca-Cola (and Cannes Advertiser of the Year) believes “creativity is a competitive advantage”, and that it’s the responsibility of great creative leaders and their teams to ensure this asset doesn’t depreciate.

The DMA Agencies Council would like to help you do just that. We will launch a limited number of Creative Showcase events that attempt to answer, or at least explore, the creative issues that matter the most to you – the ones that keep you awake at night.

You can help shape the events by answering this one-question survey

By DMA guest blogger Ian Bates, Board Creative Director, The Real Adventure and DMA Agencies Council Vice-Chair