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Value of Data: The Worth of Ethics

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Value of Data: The Worth of Ethics is a whitepaper that aspires to spark debate in the UK's data and marketing industry.

Authored by Olivia Gambelin, Founder and CEO of Ethical Intelligence and AI Ethicist, the paper takes you through the key topics underpinning how data ethics should be used as the foundation for sustainable and customer-centric tech, including:

  • How ethics is connected to our understanding of what it means to be human
  • The ways we can change the narrative of ethics from a blocker to an asset to tech
  • How we can use ethical constraints to unlock the full potential we have for innovation
  • What ethical debt is and how to mitigate its risks
  • How to embed ethics into your business and technological processes using the three main frameworks: Virtue Ethics, Duty Ethics, and Consequential Ethics

Click below to download mobile or desktop versions of the piece.

Download Value of Data: The Worth of Ethics


Value of Data

Led by the DMA Scotland Council, academic partner the University of Edinburgh, and campaign sponsor Merkle, Value of Data will interrogate and uncover the real value of data, helping businesses and organisations harness its power through its focus on:

  • The definition and creation of data
  • The worth of information – for the brand and the customer
  • Using data to build trust
  • The transition from value chains to value constellations
  • The ethical use of data through all channels to create meaningful interactions

Through our research and collaboration with experts, you'll gain access to:

  • Insights around using data ethically
  • Webinars on various Value of Data topics with similarly driven professionals
  • Toolkits and workshops
Hear more from the DMA

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