Introduction to Value of Data
18 May 2019
A campaign born in Scotland - led by DMA Scotland - we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.
Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups - the beating heart of a data agenda across the UK's data and marketing industry.
Introducing: Value of Data
Take a look at some thoughts-starters from some of the leaders of the Value of Data campaign - neat introductions into some of the key themes the campaign will examine.
Craig Paterson, executive education advisor, The Data Lab, offers an overview of the project.
Firas Khnaisser, head of decisioning, Standard Life, on the quest to attach value to data.
Rob Gray, managing / strategy partner, Squad, on the methods and tactics available for measuring data.
Mark Runacus, Chair of the DMA Board and co-founder / planning partner at Wax/On, on why CEOs must be the standard bearers for organisations looking to really understand data's value and worth.
Shifting values: An introduction to the value of data in a digital economy
The work takes you through the key topics underpinning our quest to help you - and the customers you serve - value data:
- The evolution of tech in marketing, and what this means for data and the customer
- Growing our understanding of the flow of data
- Value chains and value constellations
- Designing value
- The ethical data solution
- The ethical use of data