Value of data
31 Jul 2018
An initiative born in Scotland - led by DMA Scotland - we join forces with partners and advocates across the UK as we seek to reshape the understanding of the true worth of information.
Learn about our Value of data project with four keynote articles:
Craig Paterson, executive education advisor, The Data Lab, offers an overview of the project.
Firas Khnaisser, head of decisioning, Standard Life, on the quest to attach value to data.
Rob Gray, managing / strategy partner, Squad, on the methods and tactics available to measuring data.
Mark Runacus, Chair of the DMA Board and co-founder / planning partner at Wax/On, on why CEOs must be the standard bearers for organisations looking to really understand data's value and worth.