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Hosted by Vuture's Lili Boev, this is a podcast starring a stellar cast of email geeks, creators and innovators. They join Lili for a sit-down and a chat through the hots, the nots, and the maybes of email marketing. Episode 7 is online now and available on Apple Podcasts and Spotify.

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Here we share some of our tactics of how we are reducing the carbon footprint. We hope it will be useful for you too.

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We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.

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What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.

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