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Like any industry, the world of direct mail and fulfilment comes with its own world of words, phrases and jargon.

And – unless you take a bizarrely in-depth interest in the world of direct mail – it's difficult to know what all of these terms mean.

But if that's you, never fear: our handy jargon buster will help you make head and tail of anything you read about direct mail and fulfilment. In this revised direct mail jargon buster, we have updated and added new terms to help you further.

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Businesses blogs drive traffic and improve search rankings. Next to that blogs drive email subscription sign-ups where then the email can drive impressive engagement and conversions. So how do these to work together in a B2B context?

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The latest case study on excellent door drop creative from the Door Drop Hub of the Print Council.

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The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released an article here on the DMA website on this subject, which ranked the 3rd most read article that year! Six years on, we felt it appropriate to create an update. The stats are fresh, the analysis updated, and a unique response rate tracking software is revealed!

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