Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
The coronavirus outbreak is having a huge impact on people’s lives, families and communities. Organisations are facing significant challenges as they are asked to rapidly change the way they work and make decisions. Read on to learn how to plan your next move.
Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lasting relationships.