Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it deserves, despite having the highest-ranked ROI. We’re on a mission to find out why?
The age of artificial intelligence (AI) is now very much upon us. Once a technological possibility for some industries, the reality is disrupting sectors across markets globally and affecting all aspects of our lives. But, is this rate of adoption for better or for worse?