Three reasons you should look again at your email campaigns
24 Nov 2015
New research from the DMA and dotmailer shows that if consumers choose not to take the click in your emails (and they often don't) then three things need to happen
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Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it deserves, despite having the highest-ranked ROI. We’re on a mission to find out why?
The DMA's email benchmarking report on 2018’s key email metrics is here.
In collaboration with dotdigital, we are proud to present our most widely-accessed research on the state of the industry.
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The age of artificial intelligence (AI) is now very much upon us. Once a technological possibility for some industries, the reality is disrupting sectors across markets globally and affecting all aspects of our lives. But, is this rate of adoption for better or for worse?
Take a look at our next instalment, in partnership with OneTrust PreferenceChoice, on the up and downs of the new privacy regulations introduced to the industry.
