Three reasons you should look again at your email campaigns
24 Nov 2015
New research from the DMA and dotmailer shows that if consumers choose not to take the click in your emails (and they often don't) then three things need to happen
Member restricted content
Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.
If your organisation is already a member of the DMA, please login or register to continue browsing.
If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.
If are logged in and your organisation is already a member of the DMA, please contact your DMA Account Manager for further assistance.
Related Articles
In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.
Based on the emails your customers open and read, what percentage do you believe to be relevant and/or useful to the recipients?
As browser providers move to offer more transparency, third-party cookies are being deprecated. The Thought Leadership and Best Practice Hub from the DMA Customer Data Council shares what CMOs and content marketers really need to know and the steps they can take.
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in May 2021.
