It began with the writers and a fight for the power of the word. Now we’re bigger and we want you along for the ride. Add your voice to our mission to prove the value of creativity in UK business, government and society today. Welcome to the campaign for great British creativity.
The DMA writer-in-residence, Debi Bester speaks to us about our latest venture, the development of the Campaign for great British creativity. As well as how she sees the industry today, her favourite creative pieces from the last year, and breaking down prejudices and stereotypes.
Writing is a skill that I have always enjoyed and use in my marketing work at Royal Mail. However I often suffer from a lack of confidence and have been known to procrastinate over copy for what seems like a never-ending time, then panic write as deadlines approach.
I’ve been a writer – professionally – for going on 9 years and yet, the DMA Future Writers' Lab is the first ‘writing course’ I’ve signed up for. I was lucky enough to be nominated through my work as one of two candidates to partake in the course.
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.