It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
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30 Aug 2018
Why your copywriter looks sad
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
24 Jul 2018
Upcoming IDM copywriting courses
Do you have the creative itch you need to scratch? The IDM has courses for copywriters at all levels and abilities, from those just starting out to experienced hands.
23 Jul 2018
Copy Capital
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27 Jun 2018
Owning the subject
Email subject lines are an integral but frustrating element of every copywriter’s life. Here’s how to keep your content fresh and your open rates high.
12 Jun 2018
Destination inspiration
The park, the library, trains and other alternative places writers can go to spark their creativity.
06 Jun 2018
All about the Future Writers' Labs
It’s time for the next generation of great British copywriters to emerge, ready to shape the future - with enrolment open for May and October Labs. Find out more here.
06 Jun 2018
Master of all trades
The days of being a specialist are over. In today’s world, copywriters need to leap from client to client and subject to subject. Here’s how to ensure your tone of voice survives these journeys and stays at the top of its game.
25 May 2018
Copywriting Club: Writing big and bold with Leith
A barge full of copywriters, pizza and beer – what’s the worst that could happen? All aboard for our latest Copywriting Club – Edinburgh, writing big and bold with Leith.
24 Apr 2018
#writerscrawl2018 round up
A round up of this year's #writerscrawl2018, from the power of the # to crafting the perfect sign slogan, we've got it all.
