It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
This month in words - well mainly words. Read on to hear why creativity takes many forms - but to get to the good stuff, you need a team - the power of headlines, straplines, and what makes for a winning B2B voice.
Debi Bester drives the DMA’s Campaign for great British copywriting. Amongst other projects for the campaign, she cultivates the next generation of copywriters at the Future Writers’ Labs and curates the #writerscrawl copywriting festival. We caught up with her to explore her journey...
Trump. Huh. What is he good for? Absolutely no…well, as it turns out, an upswell in smartly written protest signs and razor-sharp public commentary. But this isn’t a new thing: the protest sign has been a platform for cutting copy for a good while.