It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
The DMA writer-in-residence, Debi Bester speaks to us about our latest venture, the development of the Campaign for great British creativity. As well as how she sees the industry today, her favourite creative pieces from the last year, and breaking down prejudices and stereotypes.
Combining two of the writer’s favourite past times; the written word and the pub. The final event of our festival week hosted an an evening of pint-sized TED style talks from comedian, Mark Dolan, screenwriter, Darren Murphy and explorer of stories, Dr Jacqueline Johnson around our...
A masterclass in poke-fun-at-yourself copy. As part of our #writerscrawl2018 festival week, OLIVER invited us for a closer look at the writing process behind their best writing award-winning campaign for The Guardian, The Media Planner.
Brand conversations; the good, the bad and the ugly. Production company, Cherryduck provide their insight into the hashtag’s history, as well as a closer look at those who got it right, and those who got it oh-so-wrong.