The campaign for great British creativity: Debi Bester, DMA writer-in-residence

The DMA writer-in-residence, Debi Bester speaks to us about our latest venture, the development of the Campaign for great British creativity. As well as how she sees the industry today, her favourite creative pieces from the last year, and breaking down prejudices and stereotypes.
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DMA Future Writers' Lab - Curing Writer's Block

Writing is a skill that I have always enjoyed and use in my marketing work at Royal Mail. However I often suffer from a lack of confidence and have been known to procrastinate over copy for what seems like a never-ending time, then panic write as deadlines approach.
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DMA Future Writers' Lab - A lesson in confidence

I’ve been a writer – professionally – for going on 9 years and yet, the DMA Future Writers' Lab is the first ‘writing course’ I’ve signed up for. I was lucky enough to be nominated through my work as one of two candidates to partake in the course.
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Why your copywriter looks sad

We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
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Upcoming IDM copywriting courses

Do you have the creative itch you need to scratch? The IDM has courses for copywriters at all levels and abilities, from those just starting out to experienced hands.
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Copy Capital

Write in the heart of London
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Owning the subject

Email subject lines are an integral but frustrating element of every copywriter’s life. Here’s how to keep your content fresh and your open rates high.
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Destination inspiration

The park, the library, trains and other alternative places writers can go to spark their creativity.
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All about the Future Writers' Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future - with enrolment open for May and October Labs. Find out more here.
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