It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
Trump. Huh. What is he good for? Absolutely no…well, as it turns out, an upswell in smartly written protest signs and razor-sharp public commentary. But this isn’t a new thing: the protest sign has been a platform for cutting copy for a good while.
Creative itch you have to scratch? The IDM has courses for copywriters at all levels and abilities coming up soon. For those aleady at the top of their game, the Future Writers Lab will take your work to the next level.
We live in a 'post' world: post-truth, post-trust and post-Trump. Brands will have to adapt their tone of voice to deal with all this. While results might not be pretty, they will be necessary, vital and if done correctly, successful.