Apply for the Future Writers’ Labs here

Be a part of the great British copywriting revival – and its evolution. Are your words worth it?
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Why your copywriter looks sad

We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words. 
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Upcoming IDM copywriting courses

Creative itch you have to scratch? The IDM has courses for copywriters at all levels and abilities coming up soon. For those aleady at the top of their game, the Future Writers Lab will take your work to the next level.
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The loss of innocence

We live in a 'post' world: post-truth, post-trust and post-Trump. Brands will have to adapt their tone of voice to deal with all this. While results might not be pretty, they will be necessary, vital and if done correctly, successful.
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The sweet music of great writing

Spotify's recent brand campaign saw the perfect marriage of insight and brilliant writing to bring us some of the most arresting creative of 2016
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Copywriting Clubs

We're in Bristol, Edinburgh and Manchester for our ever-popular Copywriting Clubs. Find out more and get involved.
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Best Writing at the DMAs 2016: Arthur London and Plan International

In this series we examine the winning work from the 2016 DMA Awards Best Writing category. Check out what Arthur London and their client Plan International did to win the Bronze.
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Best Writing at the DMAs 2016: Leo Burnett & NSPCC

In this series we examine the winning work from the 2016 DMA Awards Best Writing category. Check out what Leo Burnett and their client NSPCC did to win the Silver.
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Best Writing at the DMAs 2016: MRM Meteorite and Tommy Tippee

In this series we examine the winning work from the 2016 DMA Awards Best Writing category. Check out what MRM Meteorite and their client Tommy Tippee did to win the Gold.
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  • 370 views