It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
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23 Jan 2019
The campaign for great British creativity: Debi Bester, DMA writer-in-residence
The DMA writer-in-residence, Debi Bester speaks to us about our latest venture, the development of the Campaign for great British creativity. As well as how she sees the industry today, her favourite creative pieces from the last year, and breaking down prejudices and stereotypes.
12 Nov 2018
DMA Future Writers' Lab - Curing Writer's Block
Writing is a skill that I have always enjoyed and use in my marketing work at Royal Mail. However I often suffer from a lack of confidence and have been known to procrastinate over copy for what seems like a never-ending time, then panic write as deadlines approach.12 Nov 2018
DMA Future Writers' Lab - A lesson in confidence
I’ve been a writer – professionally – for going on 9 years and yet, the DMA Future Writers' Lab is the first ‘writing course’ I’ve signed up for. I was lucky enough to be nominated through my work as one of two candidates to partake in the course.30 Aug 2018
Why your copywriter looks sad
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
24 Jul 2018
Upcoming IDM copywriting courses
Do you have the creative itch you need to scratch? The IDM has courses for copywriters at all levels and abilities, from those just starting out to experienced hands.
23 Jul 2018
Copy Capital
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27 Jun 2018
Owning the subject
Email subject lines are an integral but frustrating element of every copywriter’s life. Here’s how to keep your content fresh and your open rates high.
12 Jun 2018
Destination inspiration
The park, the library, trains and other alternative places writers can go to spark their creativity.
06 Jun 2018
All about the Future Writers' Labs
It’s time for the next generation of great British copywriters to emerge, ready to shape the future - with enrolment open for May and October Labs. Find out more here.
