Great British Creativity | Join the DMA

Great British Creativity

It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

Creative Effectiveness in Door Drops: November 2023

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Nick Brown, Sales Director at Newsquest, dives into a recent Door Drop from a local business selling firewood.
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Creative Effectiveness in Door Drops: October 2023

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Neal Dodd, Managing Director at The Letterbox Consultancy, deep dives into a recent Door Drop from Paradise Wildlife Park.
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Creative Effectiveness in Door Drops: June 2023

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Mark Graham, Managing Director at Smart Distribution Solutions, deep dives into a recent Door Drop from a local takeaway advertising a Father's Day deal.
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Creative Effectiveness in Door Drops: May 2023

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Neal Dodd, Managing Director at The Letterbox Consultancy, deep dives into a recent Door Drop from Papa Johns.
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#CreativeBritain2030

The UK creative industry is worth £306 million a day. But due to the impact of the pandemic, creativity in Britain is in crisis. Find out how we can seize the chance ahead of us, to rebuild trust and the economy.
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Creative Diversity #2: Nobody is Normal

The next interview for our Creative Diversity series features Senior Copywriter Rickie Marsden on Childline’s powerful stop motion ad, Nobody is Normal. Download the zine to discover how the vibrant characters were brought to life, the inspiration, process, techniques, and more.
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Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting

We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.
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Gender Gaps in the Creative Sector: Thoughts from Sheryl Thomson

As part of DMA Scotland's regional content, guest contributor Sheryl Thomson, Creative Director, Union Direct shares her thoughts on the lack of female representation in creative leadership roles.
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Pathways to Creativity 2020: Collaborating With The Creative Customer

Examine how organisations can harness insights from our Pathways to Creativity research to ignite creativity and build stronger links between brand and customer.
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