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Be a part of the great British copywriting revival – and its evolution. Are your words worth it?
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Why your copywriter looks sad

We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words. 
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  • 57095 views

Your voice is a weapon

From the established greats to the newest artists turning the form on its head, the appetite for poetry has returned, and it isn't about haikus and rhyming couplets anymore. 
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Groupthink – a theory on how the hell those off-colour ads still make it across the line

An explanation for how adverts that seem so obviously offensive make it to print, and how to avoid them. 
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  • 468 views

Upcoming IDM copywriting courses

Do you have the creative itch you need to scratch? The IDM has courses for copywriters at all levels and abilities, from those just starting out to experienced hands.
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A good slogan – worth it?

Four little words, known by all. Why is L’Oréal's tagline one of the most definitive of our age? A brief look at its creation, history and evolution. 
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Release the words within

Writers find themselves stuck in the mud, so here's eight ways you can clamber out and over your writer's block
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A put-down-your-pen list for copywriters

Gulp down a healthy dose of inspiration and catch your creative breath
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  • 1015 views

Lecture in Progress - A hive for creatives

When something comes with the seal of approval of It’s Nice That, people sit up and take notice. Dig in to creative culture and travel to a new digital destination for the good people of the creative industries at Lecture In Progress. 
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  • 681 views