It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
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08 Sep 2016
#writerscrawl
The first ever copywriters' festival, from Monday 14 to Friday 18 November
30 Apr 2015
Apply for the Future Writers’ Labs here
Be a part of the great British copywriting revival – and its evolution. Are your words worth it?
29 Apr 2015
Why your copywriter looks sad
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
02 Aug 2016
Copywriting clubs this autumn
We have copywriting clubs in Manchester, Bristol and Edinburgh this autumn. Read on to join in.
02 Aug 2016
What copywriters can learn from insults
Insults are powerful things - they can hurt, provide amusement, drive people to distraction and even start wars. Sticks and stones?
02 Aug 2016
IDM copywriting courses coming soon
The IDM runs courses in copywriting to help the novice right up to experienced copywriters who need to refresh their skills
06 Jul 2016
Teamwork: Come together in sweet creativity
David Ogilvy wasn’t a fan and the chances are that you are sick of hearing the term being bandied about. But teamwork is where it’s at, and that must be good for creative souls, right?
21 Jun 2016
Speechwriting - three things copywriters should know
Speechwriting and delivering speeches has evolved over some three thousand years and copywriters can learn a great deal from the experiences of the past. Actually it's four things but one of the things is 'lists in three parts', so for consistency...
10 Jun 2016
Be simple. But effective.
Copywriters recoil at more simple solutions, often seeing them as a crime against creativity. But sometimes the right words are the easiest to say – and hardest to accept.
