All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future - with enrolment open for our February Labs. Find out more here.
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Apply for the Future Writers’ Labs here

Be a part of the great British copywriting revival – and its evolution. Are your words worth it?
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Why your copywriter looks sad

We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words. 
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Is it better to be loved or noticed? Or both?

If you can't grab attention then your work is likely to fail. There are generally two routes: surprise or annoy. But if you annoy, will this have a detrimental effect on your brand?
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A wander through words

A look at copy from all angles, featuring John Malkovich as a clothesmaker, why being bored makes you a better creator and writing for cyberchondriacs
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The writing of protest

Trump. Huh. What is he good for? Absolutely no…well, as it turns out, an upswell in smartly written protest signs and razor-sharp public commentary. But this isn’t a new thing: the protest sign has been a platform for cutting copy for a good while.
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Upcoming IDM copywriting courses

Creative itch you have to scratch? The IDM has courses for copywriters at all levels and abilities coming up soon. For those aleady at the top of their game, the Future Writers Lab will take your work to the next level.
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The loss of innocence

We live in a 'post' world: post-truth, post-trust and post-Trump. Brands will have to adapt their tone of voice to deal with all this. While results might not be pretty, they will be necessary, vital and if done correctly, successful.
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The sweet music of great writing

Spotify's recent brand campaign saw the perfect marriage of insight and brilliant writing to bring us some of the most arresting creative of 2016
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