Apply for the Future Writers’ Labs here

Be a part of the great British copywriting revival – and its evolution. Are your words worth it?
554264489f96b-future-writers-labs_554264489f8b6.png
  • 13478 views

Why your copywriter looks sad

We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words. 
554a3f34951cf-sheepish_554a3f3495117.PNG
  • 59521 views

14 words and phrases we’re gladly waving goodbye to in 2018

Copywriters, take heed. These are the words we don't want to see anymore.
goodbye-webimage.jpg
  • 839 views

Upcoming IDM copywriting courses

Do you have the creative itch you need to scratch? The IDM has courses for copywriters at all levels and abilities, from those just starting out to experienced hands.
IDM.jpg
  • 4317 views

I, Human

Copywriters, embrace AI. Chatbots could be funding your next paycheque. 
9046300189_e7c05d7d1e_k.jpg
  • 888 views

Your voice is a weapon

From the established greats to the newest artists turning the form on its head, the appetite for poetry has returned, and it isn't about haikus and rhyming couplets anymore. 
c0f1fb9ac60280dcca3547a0ed4f66e8_0.jpg
  • 1099 views

Groupthink – a theory on how the hell those off-colour ads still make it across the line

An explanation for how adverts that seem so obviously offensive make it to print, and how to avoid them. 
sheep.jpg
  • 787 views

A good slogan – worth it?

Four little words, known by all. Why is L’Oréal's tagline one of the most definitive of our age? A brief look at its creation, history and evolution. 
2A5441AD00000578-3153167-image-a-4_1436343910554.jpg
  • 1018 views

Release the words within

Writers find themselves stuck in the mud, so here's eight ways you can clamber out and over your writer's block
writers-block.jpeg
  • 1891 views