25 Feb 2016
The DMA's annual survey of email marketers shows that those who rate it as either ‘important’ or ‘very important’ to achieving brand goals has increased from 89% to 93% between 2012 and 2015. See our infographic for the full story.
Enjoyed this? Read our research on how marketers could use social data for effective marketing.
Crowded inboxes present a challenge, but they also hold untapped potential for charities to foster meaningful connections. At the launch of the DMA's Email Benchmarking Report 2024 we were asked, "What advice would the panel give to charities looking to retain audience engagement and encourage second actions?" In this article written exclusively for the Research Hub of the Email Council Nick Crawford explores innovative approaches.
A new government brings new legislation, and in the world of marketing, data protection is always on the front line. We dissect the implications of these legislative changes, providing you with insights to navigate this regulatory landscape.
Companies are re-evaluating their packaging to better serve their disabled customers. This article explores the latest innovations in accessible packaging.
Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how
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