The University of Sunderland

The University of Sunderland is a unique institution. Career-focussed, supportive, and distinctly Mackem. As an extension of its marketing team, our role has been to use our sector knowledge to help leverage this uniqueness in a category often lacking real differentiation. We knew Sunderland was able to be more confident and demonstrate a real connection to its audience. The first step in our ongoing partnership was to unlock and make relevant the University's ‘life-changing’ promise. To make this purpose mean something to people, we defined ‘moments’ as the core idea. Not necessarily the fan-fared, photo-opportunity moments. But the intimate, internal ones where something clicks, where you see your future ahead of you, where you find your calling – the moments that add up to life-changing.

Results

Thinking that defines the next 3+ years of marketing strategy

+300%
Increase in prospectus requests

+198%
Increase in international applications

3X Locations
Sunderland, London, Hong Kong

From day one, Jaywing just ‘got’ us, and so collaborating has been hugely fruitful. From long-term strategic thinking to agile, responsive solutions - all the way to hard-working creative execution. It all comes together.

Jane Oswald, Marketing & Recruitment, The University of Sunderland

Successes

Shortlisted for The Times University of the Year 2021

Winner Heist Award 2019
Best Undergraduate Prospectus
‘An innovative approach for the University of Sunderland that took personalisation to a new level and delivered it with rigour.’

Winner Heist Award 2019
Best Student Recruitment Initiative
‘With clever, meaningful messaging, the University of Sunderland delivered a great campaign utilising personalisation, humour and engaging content'

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