An Introduction to Web3 and Blockchain | DMA

Filter By

Show All
X

Connect to

X

An Introduction to Web3 and Blockchain

T-hero-web3.png


Imagine being paid to see ads that pop-up whist using the Web.

Imagine if you could create a loyalty points program where your customers can trade points between themselves, and where you could easily share the scheme with other businesses to see exactly where and how points were being spent, the moment they were spent.

Imagine you could create a piece of digital art that was exclusive and could not be copied, that reflected your business and your customers, and just by being held correctly could grant access to VIP areas of your e-commerce site or allow entrance to a real-world event.

Imagine that piece of art had a wallet hidden inside that could be programmed to make payments automatically or even imbed with Artificial Intelligence.

Well, no need to use your imagination. All this tech already exists under the rather vague banner of Web3 – what we need to imagine is how we can use it.

Click here to read the full blog

Hear more from the DMA

Please login to comment.

Comments

Related Articles

In today’s diverse marketing landscape, effective customer engagement is not just about selecting the right channels — it’s about integrating them seamlessly to deliver personalised, impactful experiences.

Among these channels, email remains a standout tool for nurturing relationships and driving purchase decisions.

Email-Benchmarking-WebImage.png

Interactive emails are the most engaging type of emails we can produce tech-wise. Jordie van Rijn interviews Jennifer Burks from the Email Code to show you what’s possible with interactive emails.

interactive email examples tips tricks Jennifer Birks.png

Just like the beautiful game of football, in marketing teamwork and strategy (as well as skill) are what helps you achieve victory.

hero.png

Pop-up shops, sustainable marketing, loyalty programmes and hyper-personalisation are just a few of the changes impacting consumer spending and buying behaviour. Find out what retail trends to keep in mind!

CD_SG - Social Template - Retail Webinar OD.png