Fintech: 2021 Trends and Marketing Techniques

Fintech is one of the fastest-growing sectors in the UK. In particular, Scotland has been voted the best place in Europe to start a tech company.

This booklet from Moment Agency reveals the opportunities for fintech businesses, both start-ups and long-established institutions, and covers:

• What is fintech, including the number of fintech firms in the country
• Fintech trends: growing consumer demands and how­ they're impacting the sector, such as increased contactless payments and cybersecurity
• Fintech marketing: inbound techniques and how this approach engages users and makes your products and services stand out

Download the booklet from Moment Agency.

Check out more articles from the DMA’s Value of Data campaign, here, and from DMA Scotland, here.