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Value of Data

A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.

Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.

 

First Wave of Census 2022 Data Released

The first wave of the 2021 Census data has been released, providing insight into the population changes over the past 10 years across England and Wales. What are the key insights for marketers? And when will we see more of the Census data? Read on to find out.
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Meaningful Marketing Measurement: Charity Sector Focus

How have charities met the challenges of the last two years? New DMA research delivers insight into the evolution of charity marketing effectiveness, the drivers and inhibitors of growth, and how successfully charity marketers are measuring charity marketing effectiveness.
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Meaningful Marketing Measurement: Email Focus

Our latest report presents key email effectiveness insights uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover the effectiveness of email, how marketers are measuring its effectiveness, and how the channel has evolved over recent years.
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Meaningful Marketing Measurement 2022

Our report presents key effectiveness insights that have been uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover a unique perspective on early and late-stage pandemic marketing effectiveness.
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Marketing Measurement Framework 101

Are you looking to build more effective campaigns? Get the toolkit you need to effectively measure your media campaigns with the DMA's Marketing Measurement Framework.
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Global Data Privacy: What the Consumer Really Thinks

Despite cultural and economic differences, consumers around the world increasingly see value in sharing their data. Explore key findings from the GDMA’s data privacy launch event.
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DMA and Sixth Sense Training Increase Scotland Apprenticeships

How is the DMA helping aspiring marketers get ready for the world of work? Find out about our partnership with apprenticeship provider Sixth Sense Training, DMA Scotland’s #DemocratiseDataPledge, and our new jobs board for DMA Corporate Members and Student Members.
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"Data suppliers must stop hiding if we are to build public trust in data sharing"

To increase transparency, accountability and build public trust in data sharing, it is time for all areas of the data and marketing industry to work together, including data suppliers. Adam Herbert, CEO of Go Live Data discusses how data suppliers can help.
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