Value of Data
A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.
Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.
-
Value of Data Partner
-
-
Supporting Partners
-
28 Apr 2021
Democratise Data Manifesto for New Scottish Parliament Term
We asked candidates for the Scottish Parliament elections to take the #DemocratiseDataPledge to support the democratisation of talent and widen access to the data industry.
02 Apr 2021
5 Tips for Starting a Data for Good Project
As part of DMA Scotland's regional content, guest contributor Alistair Adam, Head of Analytics, Optima Connect provides guidance and advice on starting a ‘Data for Good’ project.
16 Feb 2021
Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People
The Scotsman's 'Doing Data Together' Conference finale consisted of a series of Data Capital podcasts. In the final podcast of the series, The Scotsman's David Lee talks to Standard Life Aberdeen's Head of Decisioning and DMA Scotland Chair, Firas Khnaisser and Ethical Intelligence's Olivia...
09 Feb 2021
Winning New Customers with Homemover Data
Homemover data currently represents one of the most significant opportunities to turn data into profit. Edit’s latest whitepaper ‘Winning new customers with homeover data: Driving results in a growing market’ explains how you can leverage this lucrative market.
11 Nov 2020
Democratising Scotland's Data Talent
How can Scotland ensure that it’s creating a constant stream of skilled employees to staff the spectrum of data roles? This expert-led whitepaper explores how we can democratise these positions and build a workforce that is far more diverse..jpg)
07 Oct 2020
DMA Talent: Creative Data Academy 2020
2020 has been a year of firsts and DMA Talent’s Creative Data Academy was no exception. With everyone keeping safe and staying at home, we adapted our face to face Academies and ran them virtually instead.
01 Sep 2020
Asda confirmed as sponsors of Leeds Creative Data Academy
DMA Talent's Leeds Academy will run from Wednesday 2 – Friday 4 September, giving a group of aspiring data-driven marketers the opportunity to learn from industry professionals and discover what working in the industry is like.
22 Jul 2020
Value of Data: Searching for Value in the Age of Data
Watch Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chairman, DMA Scotland fascinating talk from The UK Advertising Export Group's UK Advertising Summer Showcase on how to find value in the age of data.
03 Jul 2020
COVID-19 Contact Tracing App Series: Nick Deyong
Promotigo lead Nick Deyong and his team have developed GuestVisit, a solution to aid hospitality businesses keep track of customers' personal data in line with new government requirements.