A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.
Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.
24 Jan 2020
Value of Data: The Happening
The DMA in partnership with the Centre for Design Informatics hosted The Happening, sponsored by Merkle and with participants from Data for Children Collaborative with UNICEF, The Data Lab, ASDA, Amazon and University of Edinburgh.
07 Oct 2019
LEAD Scotland 2019
The Advertising Association will hold its inaugural LEAD Scotland event on 14 November where leaders from the DMA, RBS, Sky, and The&Partnership Scotland will gather together to discuss advertising and its effect on the Scottish economy and in the wider realm. Read on to find out more about this...
07 Oct 2019
Personal Data: Control, Trust, and Value
Our very own MD, Rachel Aldighieri, spoke about the value of data at the Advertising Association's fringe event at the Labour Party Conference in Brighton on 24 September. Read on for more information about the discussion and more about the DMA's Value of Data campaign.
29 Aug 2019
DMA Partners with The Scotsman on 'Doing Data Right' Supplement
The pull-out highlights the Value of Data campaign and the importance of ethical data use
13 Aug 2019
Doing Data Right: Through People and Partnerships
Check out the Scotsman's latest conference on data
29 Jul 2019
Value of Data: Scottish Parliament Reception
The DMA hosted 100 people from business, academia and politics to discover the Value of Data campaign.
24 Jul 2019
Value of Data: Fintech Roundtable
In June, key figures from Scotland’s fintech sphere gathered to discuss the issues on the horizon for fintech and data
18 May 2019
Value of Data: Changing perceptions
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Firas Khnaisser, head of decisioning at Standard Life and Chairman of DMA Scotland, takes on the challenge of changing perceptions of data -...
18 May 2019
Value of Data: Why We're Here
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Craig Paterson of The Data Lab offers this overview of an exciting new project.