Value of Data

A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.

Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.

 
Sep 30

Webinar: Building Trust with Open Banking

Tune in on Wednesday 30 September to hear insights from experts from Sustainably, InBest, GofCoe, FinTech Scotland and Ethical Intelligence as we explore the data strategies and approaches that can drive trust in open banking and benefit businesses more broadly.

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Asda confirmed as sponsors of Leeds Creative Data Academy

DMA Talent's Leeds Academy will run from Wednesday 2 – Friday 4 September, giving a group of aspiring data-driven marketers the opportunity to learn from industry professionals and discover what working in the industry is like.
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Value of Data: Searching for Value in the Age of Data

Watch Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chairman, DMA Scotland fascinating talk from The UK Advertising Export Group's UK Advertising Summer Showcase on how to find value in the age of data.
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COVID-19 Contact Tracing App Series: Nick Deyong

Promotigo lead Nick Deyong and his team have developed GuestVisit, a solution to aid hospitality businesses keep track of customers' personal data in line with new government requirements.
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Code Worldwide confirmed as sponsors of London's Creative Data Academy

DMA Talent's London Academy will run from Wednesday 23 – Friday 25 September, giving 30 aspiring data-driven marketers the opportunity to learn from industry professionals and discover what working in the industry is like.
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COVID-19 Contact Tracing App Series: Tom Pressley

The Vice President of crisis communications company Everbridge discusses how public warning systems technology can play a role in coronavirus recovery.
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COVID-19 Contact Tracing App Series: Dr Philippa Whitford MP

The SNP Spokesperson for Health and Europe and breast cancer surgeon Dr Philippa Whitford offers her take on the UK Government's contact tracing app strategy.
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COVID-19 Contact Tracing App Series: John Nicolson MP

The SNP Spokesperson for Digital, Culture, Media and Sport thinks there are already-established and simpler tech solutions that could better help control Coronavirus going forward.
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COVID-19 Contact Tracing App Series: Olivia Gambelin

Ethical Intelligence Founder and CEO, Olivia Gambelin, gives her take on COVID-19 Contact Tracing apps.
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