A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.

Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.

LEAD Scotland 2019

The Advertising Association will hold its inaugural LEAD Scotland event on 14 November where leaders from the DMA, RBS, Sky, and The&Partnership Scotland will gather together to discuss advertising and its effect on the Scottish economy and in the wider realm. Read on to find out more about this...
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Personal Data: Control, Trust, and Value

Our very own MD, Rachel Aldighieri, spoke about the value of data at the Advertising Association’s fringe event at the Labour Party Conference in Brighton on 24 September. Read on for more information about the discussion and more about the DMA’s Value of Data campaign.
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DMA Partners with The Scotsman on 'Doing Data Right' Supplement

The pull-out highlights the Value of Data campaign and the importance of ethical data use
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Doing Data Right: Through People and Partnerships

Check out the Scotsman's latest conference on data
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Value of Data: Scottish Parliament Reception

The DMA hosted 100 people from business, academia and politics to discover the Value of Data campaign.
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Value of Data: Fintech Roundtable

In June, key figures from Scotland’s fintech sphere gathered to discuss the issues on the horizon for fintech and data
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Value of Data: Changing perceptions

An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Firas Khnaisser, head of decisioning at Standard Life and Chairman of DMA Scotland, takes on the challenge of changing perceptions of data -...
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Value of Data: The role of the CEO

Mark Runacus, Chair of the DMA Board and co-founder / planning partner at Wax/On, on why CEOs must be the standard bearers for organisations looking to really understand data's value and worth
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Value of Data: Why we're here

An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Craig Paterson of The Data Lab offers this overview of an exciting new project.
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