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Exploring Social Media Silence
14 May 2021
Exploring Social Media Silence
Marta Perez, DMA Council’s Manager
Following the anti-racism protests that took place after the killing of George Floyd, all eyes were on brands to see if they made statements or took action to help the cause. And the ones that did not say anything or did not say enough have their fair share of criticism.
Ever aware of the rise in the thoughtful and purpose-driven consumer, brands have become increasingly focused on trying to coordinate their content calendars with national/international events and holidays, and quick to show public support of popular or topical causes or movements.
During this session you will hear Olivia Wedderburn, Co-Chair of the Social Media Council and Social and Influence Director, TMW Unlimited, fellow Social Media Council members Sally Rushton, Executive Creative Director, Rise at Seven, Elliot Jones, Head of Digital, Daniel Daggers, Daniel Lack, Head of Digital, Growth Track, Verity Raeside, Associate, Osborne Clarke, Chris Cowley, Senior Marketing Manager, The Guardian discuss when and where as a brand it’s appropriate to make public displays of support for movements and causes:
- What is strategic silence, what roles brands can play in these types of conversations, and when to get involved?
- Why do some brands opt for social media silence?
- When is the best time to stay silent and when to go back to posting as usual?
- What happens to the engagement rates and impressions?
- Key principles and recommendations
To find out more about the Social Media Council or to get involved with their future discussions please contact me – Marta.Perez@dma.org.uk
