DMA GDPR guidance for marketers

We have crafted a package of guidance that tells you all you need to know about the GDPR.

Our GDPR guidance series is tailored to the specific needs of the UK's marketing industry.

You will find insight around the key steps you need to become compliant; real world case studies to illustrate what compliance looks like; and commentary from thought-leaders from around the industry.

The first instalments are available now and cover:

• The essentials
• Accountability
• Consent and legitimate interests
• Profiling

The guidance series has been hand-crafted with input from the DMA's own Responsible Marketing Committee and GDPR Editorial Board - and DMA members.

We have also worked closely with the ICO, and partners ISBA and the Data Protection Network.

For further information about the DMA and the GDPR, please contact our director of policy and compliance, John Mitchison, on john.mitchison@dma.org.uk.

For more on Responsible Marketing and the GDPR from the DMA, click here

For GDPR-specific training opportunities from the IDM, click here