Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations come into place in 2018 and you need to start preparing now - find help here.
The Information Commissioner’s Office (ICO) will issue guidance to marketers and fundraisers about profiling following fines handed out to the Royal Society for the Prevention of Cruelty for Animals (RSPCA) and the British Heart Foundation (BHF) in Dece
Data is essential for advertisers and marketers to make their messaging relevant to customers. First party data from within the brand is a key building block, but third party data can often be integral to providing a clearer picture of a customer’s preferences.