Campaign Planning Masterclass: 06 June 24

Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to plan and implement successful campaigns that utilise every relevant channel. You'll learn how to bring together your customer data and campaign insights to create one unified, seamless experience for your customers.

You will learn to:

• Use planning techniques to ensure your campaign stands out
• Unite your channels to create one coordinated omnichannel campaign
• Delight and surprise each key audience
• Integrate your campaign performance data in a clear, consistent and coherent format and generate actionable insights
• Implement effective customer relationship management techniques such as journey planning, segmentation and personas.
• Plan your budget to make the most of 'always on' channel activity alongside your big campaigns.
• Write an effective brief that gets results
• Refine your skills in reviewing creative assets

All of the learnings in the course are underpinned with activities and processes you can implement in your role.

Course information

Integrated planning for omnichannel campaigns

• The power of omnichannel campaigns
• Implementing the integrated planning process

Profitable CRM techniques to meet your customer's needs

• Create a customer centric communications plan
• Know your customers
• Building a communications strategy

Measuring and optimising every element of your activity

• Analysing your omnichannel campaign
• Transform data into insights for continuous improvement
• Using insights to influence marketing strategy

Building a comprehensive budget

• Set and manage a realistic budget
• Managing the budget
• Measuring the ROI of each element and your campaign as a whole

Creating briefs that instruct and inspire

• Strategic campaign briefing
• Developing a proposition
• Evaluating creativity

Who should attend:

This course is aimed at marketing managers and campaign managers who are responsible for planning and briefing communications campaigns. Whether you are looking to branch into this area, bring more structure to your marketing planning or brush up on your skills, there is something here for you.

Tutor:

David Hearn F IDM has been a marketer for 30 years, starting at the Economist, before moving to agency FCB, working for British Airways and The Australian Tourist Commission. He then became co-owner of direct and digital agency AHK, developing successful customer acquisition and retention programmes for, amongst others, Royal Mail, 3M, Canon and Adobe.

David is now working in creative technology for Arcstream AV, delivering interactive marketing solutions for major brands including Ford, GSK, EY and Schroders. Helping bridge digital and face-to-face engagements.

With wide experience in both B2C and B2B markets, he has been sharing his expertise and experience for over 20 years as a trainer and tutor for the IDM. David also lectures at universities and delivers a series of online professional training webinars.

Details:

• Course Start Date: 05 March 2024
• Location: Virtual Classroom
• Price: £450

Book now