Social Media Marketing: Tools and Tactics Masterclass: 23 May 2024

This 1-day course shows you how to deliver results from your social media strategy. Plan your content and select the right channels for your campaigns. Learn how to optimise engagement, measure and evaluate social activity, and explore how you can innovate in social media.

During this course you will learn:

• Translate social media strategy into actions that get the best results for your business
• Develop a content plan for social media
• Select and optimise your social channels
• Make the most of social media tools to maximise engagement
• Measure and evaluate your social media activity
• Innovate in the social media space

This course also constitutes Day 2 of our 2-day Social Media course; Social Media Marketing: Strategy, Tools and Tactics which includes building a content strategy, selecting social platforms, and optimising and measuring results

Course Details:
Building a content strategy

• An introduction to social media content planning
• How to differentiate with content pillars
• Considering content requirements across different platforms: Facebook, Twitter, Instagram, TikTok and LinkedIn

Selecting a social platform

• How to choose your social channels to meet your objectives
• Optimise the integration between paid, earned, and owned media

Optimising your social media campaign

• Know how to optimise your social media campaigns to improve engagement and drive action
• Learn what to measure and when to improve results

Innovate in social media

• Learn how to stay abreast of trends and plan for what's next in social

Who should attend?

The course is ideal for anyone who needs to gain a deeper understanding of the benefits and practicalities of generating content.

Tutor:

Julie Atherton F IDM, Managing Director, Small Wonder
Founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, author, consultant, and strategist, Julie specialises in advising and training organisations (B2B, B2C, and 3rd sector) on embedding social media and influencer marketing in their strategic development and growth.

Her social media strategy books are built on 30 years' experience gained working with global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, St John Ambulance, Parcelforce Worldwide, University of Bath, Arnolfini, SmartViz, and Send Me A Sample.

Other Details:

Location: Virtual Classroom
Member Price: £400
Non-member Price: £450