DMA - Data & Marketing Association

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Smart Data Consultation: Help Shape the Future of Digital Markets

So that we can represent your views on Smart Data at the highest level, we’re seeking your input to ensure our submission reflects the experience and priorities of our members.
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Starmer reshuffle places key focus on data, AI and skills

Last week’s cabinet reshuffle was the most significant since the General Election, with major changes that align with DMA priorities.
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Is Your Work Creating Meaningful Societal Change? It's Time to Enter it into the DMA Awards

Georgina Murray-Burton, Head of Strategy at House 337, explains why if your work improves lives, it should be entered into the DMA Awards "For Good" catagories.
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Is Your Work Driven by Data? It's Time to Enter it into the DMA Awards

Caroline Parkes, Chair of the DMA Awards Committee, explains why if your work uses data to transform, inspire, or spark conversation it should be entered into the DMA Awards "Data and Tech" catagories.
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Your Print Delivered. Now Let it Shine at the DMA Awards

The DMA Awards’ Mail and Unaddressed Print categories celebrate outstanding print campaigns, offering you the chance to showcase creativity, gain industry recognition, and inspire the wider sector. The Print Council share their advice on what sets a DMA Award-winning entry apart...
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Your Email Deserves a DMA Award: 5 Top Tips to Stand Out

The Email Counil share their advice on what sets a DMA Award-winning entry apart: a compelling submission is not about flashy design or inflated metrics, but about clarity, effectiveness and purposeful data-led storytelling...
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From Data to Doormat: Transforming Print Through Customer Insight

Customer data is driving smarter, more creative print campaigns and unlocking new value across the board. The Print Council have shared their takeaways and advice following the release of the DMA Value of Customer Data Report...
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