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DMA Insight: The Talent Challenge

Attracting and retaining talent is a key challenge within the industry and it looks as though we’re not doing all that could be done. As an industry, we can offer a great deal. It’s time to speak up and share what makes our industry great to be a part of.

DMA Awards 2019: ELVIS wins the Grand Prix

ELVIS for Mondelez has won the DMA Awards 2019 Grand Prix, with standout performances from Proximity London, Ogilvy, Merkle, MRM // McCann and MullenLowe Open. Read up on a full winners' breakdown from a brilliant night under the stars at Old Billingsgate.

DMA: The Membership

A new-look DMA. A new look DMA Membership.

Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.

DMA Insight: GDPR Calls for Training

Knowledge is power. Making sure every employee feels confident enough is a shared responsibility between the individual and business. Read on and discover what marketers disclosed about their level of training on data protection laws, and where future opportunities may lie.

DMA Insight: GDPR Is a Win-Win

Since its arrival, GDPR has helped companies deliver transparent promises and ultimately strengthen customers’ trust towards marketing and how businesses handle their data. Read on to learn more.

DMA Insight: Understanding Brand-Switchers

How can you understand your customers' mindset when comes to switching? What are consumers switching, and what drives them to do so? Take a look.

Brexit Toolkit: Standard Contractual Clauses for Data Transfers

The European Commission can decide that standard contractual clauses offer sufficient safeguards on data protection for the data to be transferred internationally. And you can download the contracts here. Read on.
Member Content

Data Privacy: An Industry Perspective 2019

Take a look at our next instalment, in partnership with OneTrust PreferenceChoice, on the up and downs of the new privacy regulations introduced to the industry.