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Chequers agreement white paper: what it means for the data and marketing industry

In spite of resignations from key Cabinet ministers and Tory party Vice-Chairmen, Theresa May is pushing ahead with the publication of the Chequers Agreement White Paper. 
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  • 147 views

DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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  • 18056 views

Industry Issues: What impact is direct mail having on the environment?

This mini-series discusses a range of issues facing the marketing industry. Our second instalment analyses direct mail’s impact on the environment and provides insight into what the industry is doing to help. John Mitchison, Director Policy and Compliance of DMA, explains what challenges...
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  • 106 views

DMA welcomes the appointment of the new Secretary of State for the Department of Culture Media and Sport

Jeremy Wright QC MP was appointed following Matt Hancock’s move to the Department of Health and Social Care. 
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  • 123 views

What have the ICO’s ‘competitors’ been up to?

PWC publish their latest global privacy and enforcement tracker
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  • 145 views

Experian’s new online portal puts the consumer in the driving seat

The portal handily explains data and marketing for consumers and how they benefit
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  • 181 views

DMA GDPR guidance: Profiling

As part of our guidance series for marketers, we take a detailed look at profiling. Read on to download the guidance.
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  • 1577 views

DMA insight: GDPR and PECR - to ask for consent or not?

Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method. 
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  • 5082 views

The DMA Awards 2018 - coming soon

The most rewardingly hard to win awards in the business are (nearly) back. Get in the mood, here
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  • 1650 views