Understanding In-Housing: Bringing Marketing Functions Home
05 Aug 2019
In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices.
We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the benefits, challenges, and potential future performance to help organisations better understand what this trend might look like as it continues to develop.
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