In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices.
We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the benefits, challenges, and potential future performance to help organisations better understand what this trend might look like as it continues to develop.
Relationship management is one of the most important aspects of any client-agency partnership. Whilst results are important, an overall understanding and a willingness to learn and improve hold equal weighting. Read these tips for long-term success.
Ofcom and Acast analysed how podcasts are becoming more and more popular among Brits. Podcasts have grabbed the attention of younger generations who want to ‘just listen’ and relax, while also nourishing their passions and interests.