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Understanding In-Housing: Bringing Marketing Functions Home

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In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices.

We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the benefits, challenges, and potential future performance to help organisations better understand what this trend might look like as it continues to develop.

Hear more from the DMA

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