UK Data Privacy: What the Consumer Really Thinks 2022 | DMA

Filter By

Show All
X

Connect to

X

UK Data Privacy: What the Consumer Really Thinks 2022

T-uk-gdma-report-web-image.png

UK consumers are predominantly pragmatic when it comes to data. They’ll share information – when they see a clear benefit. And they’re less concerned about data privacy than 10 years’ ago.

Grab your chance to delve into the mindsets of the people your marketing must reach with this latest, UK edition of the GDMA’s ongoing global study of consumer attitudes to data privacy.

Take away actionable insights around consumer data trends; perspectives on data sharing, online privacy; and the role of data in our world.

Created in conjunction with the DMA, Acxiom and research partner Foresight Factory, the research will show:

  • How attitudes towards data sharing have evolved, with declines in levels of online privacy concern; rising public awareness of the role data exchange in the modern digital economy; growing public engagement with the data economy.
  • That marketers must do more to communicate and demonstrate the value of exchange to consumers
  • The continued importance of trust, transparency and control as the core pillars of a healthy data economy
  • New findings that demonstrate significant awareness of GDPR
  • Insights around emerging data themes, including the impact of the COVID-19 pandemic on consumer behaviour toward data, and the role of data in driving diversity

So much for you to learn from, take away, develop and apply to your marketing approaches and campaign work.

To download the report, click here.

Looking to stay up-to-speed with data reform? Check out the IDM Award in GDPR here.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

The DMA has submitted written evidence to the House of Lords' European Affairs Committee's inquiry into data adequacy which was granted to the UK by the European Commission post-Brexit.

DMA response to House of Lords inquiry on data adequacy.png

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Depositphotos_667828676_S (1).jpg

RedEye's Technical Operations Manager, Justin Oakley, gives us an insight into the Web3 evolution by explaining what is blockchain, how are smart contracts used for transactions, your digital wallet and examples of the new digital craze of NFT’s.

hero-web3.png

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244