The Marketing Mix 2013
05 Mar 2014
This research is the first step in an amazing project because it contains all of these three elements:
• the competence of hundreds of marketers who responded to the survey, giving us precious information on how they work, allowing us to create an inspiring tool
• the passion of the people who contributed to creating the survey, with many many email exchanges full of suggestions, bubbling ideas, and constructive advice
• the strength of 12 DMAs around the world, who have proven how important and powerful it can be to work together without competitiveness.
