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Member Content

Annual inserts industry report 2017

Strong increases in third party inserts have stemmed the overall decline in this changing market according to new DMA research
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  • 652 views
Member Content

Customer Engagement: How to win trust and loyalty

​Why do supermarkets operate loyalty schemes that translate into cash or real products? Could virtual assistants replace consumers as the decision makers? Read the latest research.
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  • 1293 views

DMA insight: How marketers prepare for the GDPR

Learn how the marketing industry is prepping for the GDPR, with evidence that, while marketers are pragmatic about the GDPR, Brexit has already hurt business in the UK and Europe
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  • 6702 views
Member Content

Annual door drop industry report 2017

Read the DMA analysis of five years of data covering the door drops sector, showing it has bucked some of the trends affecting other media channels.
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  • 2022 views
Member Content

The GDPR and you, chapter three

With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
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  • 5179 views

Infographic: B2B marketing and the GDPR

The DMA's infographic to accompany the GDPR and you, chapter two research, which has a closer focus on B2B marketing
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  • 8475 views