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Member Content

The GDPR and you, chapter three

With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
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  • 1273 views

Infographic: B2B marketing and the GDPR

The DMA's infographic to accompany the GDPR and you, chapter two research, which has a closer focus on B2B marketing
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  • 6494 views

Customers want relevance, marketers need content

The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this...
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  • 3318 views
Member Content

Annual door drop industry report 2016

Welcome to the 22nd Annual door drop industry report from the DMA Door Drop Board Committee, which investigates advertising trends relating to the door drop sector. 
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  • 789 views
Member Content

The GDPR and you, chapter two

A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
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  • 5089 views
Member Content

Marketer email tracker 2017 launch

One in ten marketers admit their emails aren’t relevant to customers. Are we in danger of killing email with irrelevant content?    
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  • 5565 views