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The GDPR and you, chapter four

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With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers’ attitudes towards the GDPR. Here’s what they had to say.

As the GDPR creeps closer and closer, marketers are starting to feel the pressure. With little over half a year left until the regulation comes into play, just how up-to-scratch are those operating in our industry?

Our latest research looks not only at GDPR but also the ePrivacy Regulation, as three in 10 marketers were unaware of it.

The report uncovers some encouraging figures as well as some disheartening ones. Eight in 10 marketers now rate their awareness of the GDPR as “good”, but 65% of respondents agree that it will be a hindrance to their marketing.

Delve into our latest report to find out:

  • How prepared for the new regulation your fellow marketers are
  • What their concerns are
  • What their sentiment toward GDPR is
  • How they are preparing for the ePrivacy Regulation

And remember, no matter where you are in your GDPR prep, you’re in good company.

If you need help preparing for the GDPR, download our GDPR checklist to help you plan.

Read: The GDPR and you, chapter four

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