Beyond the One-Size-Fits-All Approach: The Power of Personalisation in Healthcare

When it comes to healthcare, every journey is unique. You can no longer adopt a one-size-fits-all approach. That’s why personalisation plays such a vital role in delivering effective care and improving patient outcomes. Healthcare decisions are deeply personal, from the way you receive appointment reminders to how treatment recommendations and plans are communicated. Naturally, patients expect their healthcare experience to align with that.

Through personalisation, healthcare providers can significantly improve patient engagement by tailoring each touchpoint to individual needs, preferences, and circumstances. This approach creates more meaningful connections that lead to sustained, trusted relationships. According to a McKinsey report, 71% of consumers expect companies to deliver personalised interactions and 76% get frustrated when this doesn’t happen.

Key Pain Points and How We Solve Them

Establishing Trust and Recognition

Before implementing personalisation strategies, it’s essential that your brand clearly reflects your mission and values. In a healthcare environment where patient trust is crucial, your brand serves as the foundation for every interaction and experience. In fact, a recent report found that 71% of consumers are more likely to buy from a brand they trust.

A comprehensive brand audit evaluates how your brand positioning resonates with patient expectations and differentiates you in a sector where patients have more healthcare choices than ever before.

This strategic assessment examines your visual identity, digital presence, and communication approach to identify opportunities for creating deeper patient connections.

Discover insights about your brand’s healthcare positioning with a complimentary healthcheck.

Strengthening Patient Relationships

Meaningful patient relationships start with clear, engaging communication. Personalised video helps healthcare providers connect on a deeper level, making complex information more accessible and compelling. Whether delivering health reports, care updates, or wellness reminders, video enables providers to share personalised information at scale—while preserving the human touch essential to healthcare.

The power of this personal approach is clear – our clients achieve 75% increase in engagement rates with personalised video, turning routine communications into meaningful moments of connection.

Why not try it for yourself? Create your very own personalised video.

Improving Acquisition, Recall & Reducing Admin

Healthcare providers can transform appointment management, patient recall, and administrative tasks with automation. Automated journey planning enhances patient relationships while reducing inefficiencies and freeing up valuable resources needed in this sector specifically.

One leading healthcare provider used our automation platform to shift from postal to digital-first communications, leveraging patient data to deliver timely, relevant messaging. This approach achieved a 68% reduction in print costs, while personalised content drove email open rates to 60% – a 76% increase above industry average. An improved digital appointment scheduling experience also significantly reduced inbound administrative requests, allowing for resources to be used on other necessary tasks.

Experience the power of automation—enrol in a demo patient journey here.

The MBA Way

You may recognise the value of personalisation but feel it’s complex or resource-intensive to implement. That’s where we come in. We specialise in delivering personalisation at scale, helping healthcare providers create simply powerful communication. By leveraging your brand and data, we’ll help you deliver exceptional personalised experiences that transform patient engagement and drives measurable outcomes.

Ready to revolutionise your patient communication? Check out our Healthcare Hub today.