19 May 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.
You reap what you sow. Email remains the core of effective multichannel campaigns.
Consumer preferences and technology are constantly in flux, but email continues to come out on top – keep reading to find out why
The DMA Email Council meets on a monthly basis and one of the regular agenda points is round table updates from the council members. The council is comprised of a mix of brands, emails service providers and marketing technology providers, so the industry updates invariably contain some very interesting information gathered (and sometimes overheard!) from some of the most experience people working within the industry
The last council meeting industry updates are below.
With so many different marketing technologies and AI options to choose from, we’ve created a checklist of the solutions you should be considering as part of your marketing mix.
