19 May 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.
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True emotional connections between brands and customers boost revenue as well as retention, but marketers need an accurate understanding of the key trigger moments
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Imagine having the ability to collect zero-party data and leverage that data to personalise your newsletter content, generate loyalty, increase subscribers, boost engagement and go viral.
We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.
Consumers are growing increasingly frustrated with generic, one-size-fits-all messages built for the masses. What they really want is to receive emails and messages that are relevant to their interests.
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