19 May 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.
Marketers can get truly excited about data-driven marketing. The first steps are easily made but there are some speed bumps on the road to data-driven marketing success.
How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
You reap what you sow. Email remains the core of effective multichannel campaigns.
