19 May 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.
Streamlines and Optimizes Marketing for Customer Acquisition and Engagement
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Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.
How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
