19 May 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.
How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
The next instalment of our downloadable infographic series from the DMA's Email Council on email marketing tackles how to boost the deliverability of your email campaign. Read on for more.
