19 May 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.
Lead nurturing focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.
Having data, big or small, is of no use if you don't leverage it in a way that is meaningful. Find out how; now.
Email marketing and dating have more similarities than you think.
Not long to go, is it? What emotion do you feel each time you see the letters G.D.P.R.? Confusion, mild terror, frustration, apathy, panic, excitement ... or maybe a deep and unsettling rumble that's getting louder by the day?
