19 May 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.
Here are three ways to use data to effectively engage customers at each stage of their purchasing journey.
Marketer should be more thoughtful as to what their metrics and data tells them. Assuming that more data automatically translates to more business? That is just not true.
Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it deserves, despite having the highest-ranked ROI. We’re on a mission to find out why?
The DMA's email benchmarking report on 2018’s key email metrics is here.
In collaboration with dotdigital, we are proud to present our most widely-accessed research on the state of the industry.
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