National client email report 2013
04 Feb 2013
Email marketing remains critical to business, with 89% of respondents declaring email to be “important” or “very important” to their organisation
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The DMA Email Council meets on a monthly basis and one of the regular agenda points is round table updates from the council members. The council is comprised of a mix of brands, emails service providers and marketing technology providers, so the industry updates invariably contain some very interesting information gathered (and sometimes overheard!) from some of the most experience people working within the industry
The last council meeting industry updates are below.
With so many different marketing technologies and AI options to choose from, we’ve created a checklist of the solutions you should be considering as part of your marketing mix.
