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The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.

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Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.

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A correct sending infrastructure is a crucial factor in email delivery and deliverability.The choice between whether to use shared or dedicated IP addresses is an important decision that the programme owner needs to address and handle carefully. Here we discuss the pros and cons of both worlds.

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In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.

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