National client email report 2013
04 Feb 2013
Email marketing remains critical to business, with 89% of respondents declaring email to be “important” or “very important” to their organisation
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The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.
Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured. Without regular monitoring, newsletters will not perform to their highest potential – and you definitely will not get the ROI that you should.
There are a few retailers that catch my eye in my inbox; AllSaints is one of them. Having signed up to its email marketing programme a few months ago, I now look forward to receiving its emails. Here’s what AllSaints has done right...
