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Related Articles

Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.

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Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lasting relationships.

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Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.

Investigating Email -  So What Does a Gmail User Actually Look Like.jpg

Email remains a core channel to attract and engage customers across the full customer journey. But are there any differences when looking at different age groups? Learn what the more mature cohort think of your emails.

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