06 Aug 2019
Longer life expectancy doesn’t only change what we do, it changes what we like and feel.
We focused on customers after their 60th birthday, trying to understand what characterises them and their lives.
This is when The Home becomes the space where personal, social and working life, gather all together in a new formula that brands must understand and embrace within their offer.
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Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.
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A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.
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Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.
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Interactive emails are the most engaging type of emails we can produce tech-wise. Jordie van Rijn interviews Jennifer Burks from the Email Code to show you what’s possible with interactive emails.
