FS brands can do social media: an interview with RSA Insurance Group
12 Mar 2014
![T-53c7cf834f0d7-fs-brand-doing-social_53c7cf834edeb-3.jpg](/uploads/T-53c7cf834f0d7-fs-brand-doing-social_53c7cf834edeb-3.jpg)
Social media offers brands the chance to connect with customers and prospects on a personal level, build strong relationships through genuine one-to-one communication.
So why have financial services (FS) brands been so slow to join the party?
FS brands face unique challenges when using social media – they’re worried about putting out the wrong kind of message and contravening strict Financial Services Authority and Advertising Standards Authority rules.