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It’s no secret that a well-timed marketing message is much likelier to yield an action or purchase from a customer than one that arrives at the wrong time of day.

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Today we will take a look at the concept of Real-Time Interaction Management (RTIM), and what it might mean for an organisation.

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Almost ¼ of British Back to School shoppers say they will turn to online video advertising, blogs and social media to help make their purchase decisions. In the age of digital shopping can you afford not to be investing in an online ad strategy?

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How does your email marketing measure up? The latest benchmarking insights covering deliverability, open rates, and click-through rates are ready. Uncover the state of industry email in a nutshell.

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