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From letterbox to inbox - Building customer relationships 2013

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Direct mail has faced a challenge to its place in the marketing mix over the last decade in the face of the rise of email and, more recently, social and mobile media. Yet physical communications retain an important place in consumers’ affections and can be a powerful option for brands. 

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In our new whitepaper, published in conjunction with DataIQ, we analyse why data suppression is key to compliance with the GDPR. The paper includes a 22-point suppression strategy checklist to help guide you through the compliance process.

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Summary of what's hot in B2B

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What's on offer for those in the West in the coming months from the DMA, IDM and Employability

 

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