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Email Deliverability: A Journey into the Inbox 2020

The beginning of an email’s journey. How strong is your understanding of deliverability? What are the biggest obstacles to achieving good deliverability? How do you measure success? Read on to find out.

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What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.

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My thoughts on the latest Annual Door Drop Industry Report from the DMA UK.

A challenging year, but as I explore, certainly not all doom and gloom.

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Read the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix. Figures show the important role door drops have played in engaging and informing consumers during these challenging times.

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In the following, we have compiled five use cases that show you how you too can reach your users safely and reliably via SMS.