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Data tracking report 2012

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The (DMA)/fast.MAP Data tracking report 2012, sponsored by Equifax, links the rise in consumer confidence in sharingdata with improving practices to secure trust. This document reports on the findings of the fourth data tracking consumer survey which was broadcast to a UK representative sample of 1000 people in September 2012.

The report states that consumer willingness to share information with brands has rocketed in the past 18 months.

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