28 Nov 2012
The (DMA)/fast.MAP Data tracking report 2012, sponsored by Equifax, links the rise in consumer confidence in sharingdata with improving practices to secure trust. This document reports on the findings of the fourth data tracking consumer survey which was broadcast to a UK representative sample of 1000 people in September 2012.
The report states that consumer willingness to share information with brands has rocketed in the past 18 months.
Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.
If your organisation is already a member of the DMA, please login or register to continue browsing.
If you are yet to join our community of over 27k+ marketers, just register your interest and select the report you’d like to access to get it straight to your inbox. If you can't see the report you'd like to access, contact: membership@dma.org.uk.
If are logged in and your organisation is already a member of the DMA, please contact your DMA Account Manager for further assistance.
Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.
.jpg)
Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.
1.png)
When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.
