Data Management for Marketers: Breaking Down Consent and Preferences 2022

Data is the ultimate fuel in every business’ machine. Without it how can you expect to find, understand, and interact with your customers?

Therefore, getting the right data, as well as selecting a system that manages these preferences, are vital for business success.

We partnered with OneTrust to explore the current state of consent and preference management.

This year’s report is also able to shed light on how this has evolved since we last asked marketers in 2020.

You'll get invaluable insight into the benefits of building trust through transparency, choice, and control, including:

• Why awareness of consent and preference management has increased since 2020 
• How marketers estimate the ROI for every £1 spent on consent and preference management is over £38 
• Why improved data transparency (43%) and data security (39%) are the key benefits of consent and preference management 

Download the full report to find out how you and your business can go beyond data.