Curate By

  • Theme
  • Sector
  • Channel
  • Show All

Connect to


Content marketing in the UK: 2014 benchmarks, budgets, and trends


Welcome to the second annual report on the content marketing practices of UK marketers. This report provides comparisons of UK, North American, and Australian marketers. One of the key findings is that UK marketers (48%) consider themselves to be more effective at content marketing* when compared with their North American (41%) and Australian (33%) peers. 

Hear more from the DMA

Log in or register to continue

Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content. 

If your organisation is already a member of the DMA, please login or register to continue browsing. 

If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.

Related Articles

Streamlines and Optimizes Marketing for Customer Acquisition and Engagement


A refreshed campaign delivers amazing results via unique codes and booking incentives.

01 (1).gif

Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.

When and where is the best place to make critical changes to customer communications?