Future Trends - In-Game Brand Experience

Half of consumers now play some form of computer or video game at least once a month. With many customers spending significant time in these digital environments what opportunities are there for brands to engage?

Can brands go beyond gamification to actual in-game engagement and supporting the growing ecosystem around gaming?

Learn what in-game brand experiences are, why they work so well, and how it can benefit your business. Chaired by Scott Logie, Customer Engagement Director, REaD Group, you'll also:

• Explore that opportunities to connect and engage with consumers through the growing e-sports landscape and social gaming platforms
• Find out who the typical gamer is, and which segments of the population should brands analyse to gain a better understanding of where the opportunities are from Tim Bond, Head of Insight, DMA
• Discover how consumers have changed and created new ways to interact using games