Copywriting for Social Media and Content Marketing
Learn to create engaging content marketing material, from blog posts to social media. Develop techniques for writing in a way that communicates your brand voice, engages your audience, and drives business growth.
Pay per Click (PPC) Masterclass
Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective retargeting and set key performance indicators that boost your PPC performance.
AI for Marketing Masterclass
Gain a comprehensive understanding of artificial intelligence's evolution, and how today's AI tools can transform your marketing.
Discover techniques to extract deeper insights, optimise planning, revolutionise your written and visual content - and more. You'll leave this masterclass fully equipped to implement AI in your marketing campaigns right away.
Copywriting Masterclass
Hone your copywriting skills with copywriting techniques that captivate and persuade your audience. Develop skills that help you connect with readers and inspire them to act. Through this course, you'll acquire practical tips and knowledge to boost the effectiveness of your writing in all contexts.
Social Media Marketing: Strategy, Tools and Tactics Masterclass
This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover the best social platforms for you and plan your social content effectively.
Data Driven Marketing Masterclass
Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply what you've learnt to future campaigns.
Learn to lead Masterclass
Become a confident leader in the changing world of work. This 3-hour masterclass is guaranteed to leave you inspired, informed, and with a plan of action for the next 12 months. Learn more about how modern organisations need leaders at every level, and journey through the top five most transformational leadership development exercises with Tutor, Jack Lowman.
B2B Marketing: The Complete Guide Masterclass
Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to deliver results as a B2B marketing specialist.
Integrated Marketing Strategy Masterclass
Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing your brand across multiple channels and set measurable objectives to track your results.