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Welcome to DMA North

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Top News:

Customer Engagement: Acquisition and the Consumer Mindset

How do customers find out about new products? How do they decide to switch from one brand to another? What does the experience of trying new brands look like? In collaboration with Paragon, you’ll find out the answers to these questions through our latest research.

Dates for your diary:

Legal Update – Manchester | Tuesday 8 October

Join Janine Paterson, Solicitor & Legal Manager, DMA, and Michael Sturrock, Public Affairs Manager, DMA, who’ll provide an update on any issues we’re facing regarding legal and current affairs. You’ll also get find out the latest news on cookies, data collection, and joint controllership from Shoosmith’s Partner, Sherif Malak plus hear first-hand experience from the supermarket giant Morrisons, as Kelly Hendley, DPO, shares their GDPR journey. Book your place here.

North Council Meeting – Manchester | Thursday 21 November

The North Council welcomes guests or observers to any meeting, our omni-channel make-up means we create a hive of interesting discussion and information sharing; our mission to be the source of intelligent marketing is taking shape.

It's also good to know:

DMA Talent’s Breakthrough Award

Direct Line are sponsoring DMA Talent’s Breakthrough Award for a second year. If you know any aspiring young creatives, this is a challenging brief to sharpen their creative pencils on. Contact James Dredge for the brief, entries need to be submitted early November.

DMA North Council are collaborating across industry sectors and channels on the impact of fake activity across digital channels. From awareness to impact through to who is the one responsible for this rise in this fast-growing issue. We hear about fake reviews, fake social media accounts and fake impressions and clicks, but what can or should be done about it? Have an opinion on this? Or just want to find out how this could be affecting your own marketing budget – get in touch to find out more.

Don't miss out - have you opted to receive regional update emails? Be the first to find out what is happening across the North by receiving monthly regional updates, remember to share with other members of your organisation too.

Plus if you want content for your own internal comms or intranet, then we can easily supply a list of events and activities.

If LinkedIn is your thing, don't forget to join the DMA North group which can be found here.

Best wishes,

Anna, DMA North Community Manager

Anna.Lancashire@dma.org.uk | 07850 885 112

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