Filter By

Show All
X

Connect to

X

Welcome to DMA North

T-1_the-north.png

Welcome to this whip through of the comings and goings from around the DMA in the North.

Webinar: How Creativity Makes Real Change Wednesday 24 February, 3pm

Part of our Great British Creativity campaign, this session will give you the inside track on how DMA-Award-winning businesses harnessed the power of creativity to drive positive changes in challenging times. Chaired by Hiten Bhatt, Head of Design, RAPP, you’ll also hear from experts from Gravity Road and MRM.

Secure your spot

DMA North Council Meeting Thursday 25 February, 3pm

Following the TikTok session in January, we’re pleased to welcome Jon Davies, Partner, Chatter, who will provide tools to help us write more thoughtfully and think about the impact of the words we use, so that we can continue pushing for more diverse and inclusive work environments.

Book now DMA - Data & Marketing Association | DMA North: Discover and Meet | Events | DMA

Virtual: Future Trends – In-Game Brand Experiences Thursday 11 March, 10am

Building on our Future Trends 2021 series, this event will feature insights from Scott Logie, Customer Engagement Director, REaD Group and Tim Bond, Head of Insight, DMA. Learn what in-game brand experiences are, why they work so well, and how they can benefit your business.

Explore the gaming landscape book here - DMA - Data & Marketing Association | Virtual: Future Trends - In-Game Brand Experience | Events | DMA

Article from Our Guest Contributor

The Business Benefits of Message-First Marketing

Martin Williams, Partner at copywriting agency Hampson Nattan Williams, talks about the key driver of sales in any marketing campaign: the message. Check out his five commandments that will ensure your business gets great copy and successful marketing, and how this delivers results.

Get the insights here

Anna, DMA North Community Manager

E Anna.Lancashire@dma.org.uk

T 07850 885 112

Hear more from the DMA

Please login to comment.

Comments

Related Articles

As part of DMA North's regional content, guest contributor Tom Cheesewright, Applied Futurist, gives his insights on what he expects from the year ahead, including extended adolescence, an increase in automation, and a rise in freelance work.

Business Trends and Pressures in 2021_DMA North.png

As long as you ignore the handful of world-changing events, that is. It seemed bad enough when there was just COVID-19 to deal with. Everyone quickly realised that this was going to lead to a ‘new normal’, as it was quickly called. But that was just the beginning. With talk of economic crashes and social uprisings, we’re in an era of change.

1_the-north1.png

At a recent DMA North Council meeting we discussed how student placements are under threat due to the COVID-19 pandemic and lockdown. It’s no surprise given how many organisations are struggling right now, either putting staff on furlough or having to make redundancies. It’s a very trying time to say the least.

Jeff McCarthy
Senior Lecturer in Digital Marketing and Employability Lead

Manchester Metropolitan University

1_the-north1.png