Welcome to DMA North

Welcome to this whip through of the comings and goings from around the DMA in the north.

IDM Home Learning Subsidy

Following the success of the DM Trust Fund for furloughed and redundant staff, we are now offering additional support to benefit DMA and IDM members that have avoided furlough and redundancy, but have been affected by the negative economic impacts of coronavirus.

We are offering offer all members a 50% subsidy on all IDM Home Learning products and services for individuals, booked before the end of July 2020. Contact me for more information.

A Brief Story of Placements, Pandemics and Pathways

At a recent DMA North Council meeting, we discussed how student placements are under threat due to the coronavirus. It’s no surprise, given how many organisations are struggling right now, either putting staff on furlough or having to make redundancies. This has real implications for talent development and recruitment. It also has an impact on organisational sustainability through developing and retaining appropriate talent.

Read more about what DMA North Member, Jeff McCarthy, Senior Lecturer in Digital Marketing and Employability Lead, Manchester Metropolitan University, has to say about the impact the coronavirus is having on student placements, here.

Artificial Engagement - North Council Manchester Roundtable

What steps can we take to better understand the nature and scale of what artificial engagement is, how to quantify its size, and who is accountable for delivering a solution? Find out from this recap of our roundtable discussion in Manchester. Our next virtual meeting is on Thursday 9 July. If you’d like to attend, please contact Anna.

Webinar: Pathway to Creativity 2020 – Wednesday 10 June

Join us on Wednesday 10 June as we delve into the world of creativity. Hear from a selection of creative hotshots, as we explore the creative relationship between consumers and brands, and the role played by this partnership during and post the coronavirus. You can book your spot, here.