Filter By

Show All
X

Connect to

X

Please login to comment.

Comments

Related Articles

Subject line multivariate testing is well-known as email marketing industry best practice. Increase your marketing know-how with Phrasee's ultimate guide to multivariate testing and apply more data-driven insight into what makes your audience tick.

SplitTesting_linkedin.png
The explosion in communication channels, driven largely by constant advancements in technology, challenges companies to keep a handle on the
purchasing process, which risks becoming dispersed and siloed.
dma-01.png

Shockingly, only 27.62% of marketers are confident in their ability to measure the effectiveness of their marketing activities. So, what are the other 72.38% doing?

B2B Marketing ROI - Measuring Success_.jpg

In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices.

We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the benefits, challenges, and potential future performance to help organisations better understand what this trend might look like as it continues to develop.

GBC report.jpg