Third-party email list rental and third-party lead generation - white paper

This white paper on email list rental and lead generation explains what to consider when integrating third-party email list rental and lead generation into your marketing and communications strategy. It looks at the two main types of third-party list rental and gives examples where third-party list rental and lead generation can be used for B2B and B2C campaigns. It also considers the pros and cons of list rental versus third-party data capture. Other highlights include testing, profiling and data selection and analytics.

It is one in a series of white papers published by the legal, data and best practice hub of the DMA Email Marketing Council. They are designed to help make best practice more readily understandable, so that you can implement them within your organisation.

3rd_party_email_list_rental_-_whitepaper.pdf