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The Power of Social: A Podcast Series


Our world has turned inside out, resulting in a revaluation of how we communicate – including through social. To take on 2020’s greatest challenges and opportunities, the DMA Social Media Council have gathered some great minds in their new podcast series.

James Ainsworth, Head of Content at Prophecy Unlimited and Chair of the DMA Social Media Council, will host each episode, which will feature the specialist views of a diverse range of volunteer participants. Dive into insightful interviews, the latest trends, influencer strategies, myths debunked, and everything in between.

To see how you can get involved, please email

Episode 1

Host: James Ainsworth

DMA Council Participants: Simon Fieldstead, Digital Marketing Director, Veriform Digital; Chris Kenna, CEO and Co-Founder, Brand Advance; Jonathan Palmer, Executive Director, Outvertising.

Hear from Chris Kenna on how his organisation called out the Government on its one-white-size-fits-all approach, challenging them to better utilise messaging and paid media on social channels to reach the audience that needed it most. Plus, how they encouraged Government to deliver vital messaging around staying safe, at home, and "physically distanced, not socially distanced.”

Explore how to reach relevant audiences, whether promoting safety messaging during a pandemic or selling a product or service.

Listen to episode 1 of the podcast, here.

The DMA Social Media Council help to shape the future of intelligent social media marketing in the UK. Discover more, including how they aim to keep our industry up to date on the latest developments, support marketers of all levels, and help them to take advantage of creative and targeting opportunities.

Hear more from the DMA

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