Filter By

Show All
X

Connect to

X

Please login to comment.

Comments

Related Articles

We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.

Email Council_Research articles.png

What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.

Consumer email tracker image.jpg

In this post, we’ll look at subscriber engagement - which programs are generating it, and are there any clues to voting intentions!

Circle-icons-mail.png