My dog ate my email: a podcast series all about...email
17 Jun 2019
We’ve pooled The DMA’s Email Council outreach hub’s considerable expertise to bring you My Dog Ate My Email, a podcast about all things email. From AI to KPIs we’ll be covering a whole host of topics featuring a variety of guests who live and breathe email.
Episode 5: Why it's so hard to engage CMOs about email
Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.
With special guest(s): the DMA's Email Council.
In this episode, Lili posed a question to the members of the Email Council – If 91% of marketers see email as a key strategic channel, why is it so hard to engage CMOs in a conversation about email?
- Discover the answer to Lill's question
- Hear words of wisdom from the DMA’s Email Council
Episode 4: Segmentation and personalisation
Hosted by Lili Boev, email geek and director of client success at Vuture, with guests Nick Crawford, CRM and automation consultant, and Gavin Laugenie, Head of Strategy and insight, dotdigital.
This episode tackles a few questions, like:
- What's the difference between personalisation and segmentation?
- Why it's important?
- At what point does it become creepy?
Episode 3: Email metrics, KPIs, and measuring success
Hosted by Lili Boev, email geek and director of client success at Vuture, with guest speaker Steve Kemish, Managing Partner at Junction Agency.
Listen in on this lively conversation and learn:
- How to measure email success
- Challenges with email metrics
- The fallacy of benchmarking
- Delivery rates
Episode 2: Deliverability keeps me up at night
Episode 1: Life after GDPR
If you have any burning email questions that need answers, would like us to cover a specific topic or if you think you’ve got the email marketing know how to be involved with My dog ate my email please email email@example.com.