Mobile marketing insight at Apps World

Mastering the mobile marketing maze is somewhat of a minefield. A market that was worth only $139 billion last year is set to almost quadruple to $400 billion in the next five years, according to the Mobile Marketing Association. That means not only increased opportunity as marketing strategies increasingly centre on mobile but increased noise and competition too which means that differentiation is going to be vital.

In this, even more direct of channels, how the marketer communicates with the customer is going to be more of a challenge than ever. Such marketers will need to get the message right to stop the customer literally turning off.

The Apps World Mobile Marketing and Advertising track this October will focus on exactly this with two days of presentations on the subject ranging on everything from how to determine genuine ROI, from campaign and app analytics, to rich media, location-based marketing, augmented reality, NFC and everything else in between. Day one of the track will be chaired by Mark Brill, chair of the Direct Marketing Association’s (DMA) Mobile & Connected Marketing Council, who will head up discussions from the likes of The North Face, Marks & Spencer, Tesco, JetBlue Airways, Met Office and Carlsberg.

Other speakers will include:

Michele Scarano, Head of Digital, The North Face
Benjy Meyer, Head of New Channels, M&S
Richard Lewis, Head of UX – Mobile Experience team, Tesco
Jonathan Stephen, Head of Mobile & Emerging Technologies, JetBlue Airways
Terry Makewell, Head of Digital & Global Media, Met Office
Andreas Borch Hansen, Group Social & Mobile Lead, Carlsberg

View the full agenda and speaker line-up

To register for the show and save 25% off your pass use the discount code DMA25 whenregistering.

By DMA guest blogger Rachel Thomas, Marketing Manager for Six Degrees Events