Marketer Email Tracker 2019

A wise proverb tells us 'You reap what you sow' and apparently email marketers did their sowing well - pre and post GDPR.

Indeed, the majority of marketers (56%) feel positive about the impact the GDPR is having on their operations, with just a fifth feeling negative about the new regulations.

With the Marketer email tracker 2019 you'll get a very positive view of the email marketing landscape since GDPR hit.

You'll discover the three main outcomes:

• Marketers' increased confidence and knowledge of email-related activities
• Better quality data
• Availability of more effective and easy-to use platforms

Email remains the core of effective multichannel campaigns according to 91% of marketers who rated it as important, and to consumers too, as reflected in our recent 'Consumer email tracker 2019' report.

About two thirds of marketers told us they are measuring ROI - the highest-ever result we collected for this question. Apparently, ROI from email marketing is now standing at just over £42 for every pound spent; a rise of almost £10 since the previous study.

However, we highly recommend that marketers do not rest on their laurels. As Rachel Aldighieri, MD at the DMA, highlights: "There's always room for improvement. There seems to be a gap in features of email marketing that marketers believe are cutting-edge, but to which consumers are indifferent. Content, for instance, is not getting the cut-through it seeks. Meanwhile, limited resource and budget, and a lack of confidence at mid and junior levels are causing consternation."

Read the full report to find out more about our annual look at email through the lens of those who love it, use it and lean on it the most.

Click the blue button below to download the report.

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