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It’s that time of year again, where scarves are being donned, queues are forming for pumpkin spiced lattes, Christmas lists are being written and of course, Black Friday is nearly upon us.

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Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.


Open rate’s usage, ESPs’ insights, brands’ insights, ISPs’ developments – what’s changing? What is impacting the accuracy of these metrics? Read on to find out

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We’ve pooled the DMA’s Email Council outreach hub’s considerable expertise to bring you My Dog Ate My Email, a podcast about all things email.

From AI to KPIs they’ll be covering a whole host of topics featuring a variety of guests who live and breathe email.

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