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What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.

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In this post, we’ll look at subscriber engagement - which programs are generating it, and are there any clues to voting intentions!


Britain goes to the polls again this week. Many will be delighted for it to be over – why can’t our politicians be more like good email programs: authentic(ated); good reputations; low complaints, and solid delivery?


Find out what the political parties are doing in email for the upcoming election!