IDM Masterclass: PR Smith on creating integrated marketing plans with the SOSTAC® framework

It’s not enough for marketers to lean on the latest tech in the quest for attention. What counts is pairing that knowledge with the skills to plan marketing that boosts ROI.

Join this IDM Masterclass, led by SOSTAC® pioneer PR Smith, and change how you craft your marketing outputs.

You will learn:

• How to write the perfect marketing plan
• To use analysis to reduce risk and make better decisions
• The strategic considerations behind setting clear, sensible objectives
• To choose the tactical tools to get the most out of your marketing
• How to market internally and win excellent execution as a result
• What to monitor and what to measure – and why

Underpinning what you learn will be PR Smith’s SOSTAC® framework: ten years in the making, PR Smith’s revolutionary approach to integrated marketing will tell you where you are now, where you need to go to and work out strategies and action plans that will get you there.

If you run a business, develop strategy or plan marketing campaigns, this PR Smith Masterclass will elevate your planning ability and process to the next level.

The class takes place on 31 March, at the DMA's Margaret Street offices in central London.

Find out more and book your place here.