IDM courses in April and May

DMA members can take IDM courses at IDM member rates - these May courses will help you get ahead, because life moves pretty fast. If you don't stop and look around once in a while, you could miss it.

29 April: The IDM Professional Diploma in Digital Marketing (online)

Be qualified to plan, manage and evaluate digital campaigns in social media, search, email, affiliate and more, and learn to confidently integrate them with your organisation’s wider marketing strategy.

16 May: The IDM Postgraduate Diploma in Direct and Digital Marketing (face-to-face)

Become a professionally qualified expert in both of today’s most important marketing disciplines. The strategic-level skills you gain will both improve business performance and advance your career.

17 May: Conversion Rate Optimisation (CRO)

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers.

17 May: General Data Protection Regulation

All forms of one to one marketing are affected by privacy legislation and the General Data Protection Regulation. New rules for processing personal data, profiling, consent, and individual rights will all need to be taken into account.

19 May: Digital Copywriting: Essentials

A dynamic mix of copywriting theory and practical exercises to introduce and apply the basic principles of successful copywriting to webpages, emails and social media.