How to guide: find the right direct marketing agency

It is in everyone’s interests that high pitching standards are maintained within the direct marketing industry in order to ensure successful partnership selections; within a reasonable time and cost framework. Industry research shows that most clients and agencies conduct themselves with a high standard of professionalism and fairness throughout the pitch process. However, there are still areas for improvement on both sides. This ‘How to’ guide is intended to help all CLIENTS sharpen the effectiveness of their agency selections ... with practical advice on how to plan and manage better pitches. A separate ‘How to’ guide is available to advise AGENCIES.

how_to_guide_-_find_the_right_direct_marketing_agency.pdf