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Email tracking report 2012


This report is one of the most important pieces of consumer research available to email marketers because it is the only one of its kind that focuses on what UK consumers actually think of and do with email. It shows consumers actively chose to receive more email from an increasing number of brands.

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Take a second look at vital research produced over the past year, featuring essential customer engagement insights, a first look at how businesses adapt to the GDPR, and market-leading email research


In the age of data, email is one of the most powerful tools at your disposal. It gives you the scope to reach large audiences with valuable messages and can make (or break) a campaign. In this post, we look at your welcome emails.

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Email benchmarking report 2017


Consent for marketing is a PECR (ePrivacy) requirement. But to make your emails more timely, targeted and tailored, you need data. To use demographics, purchases and behavioural data you need to understand data protection regulations (DPA and GDPR).

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