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The publishing, not-for-profit and utilities sectors have all seen declines in their email performance since 2016, according to DMA research. What are the potential factors driving this trend? Saravanan Subburam helps us understand what’s driving email performance by looking through the lens of these key sectors.

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Find out from the Email Council’s Legal and Deliverability hub how to keep your customers coming back for more, insights on how to make the most of data collection, and ways to minimise advertising spend.
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Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.

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