25 Oct 2012
This report is one of the most important pieces of consumer research available to email marketers because it is the only one of its kind that focuses on what UK consumers actually think of and do with email. It shows consumers actively chose to receive more email from an increasing number of brands.
Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.
If your organisation is already a member of the DMA, please login or register to continue browsing.
If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.
If are logged in and your organisation is already a member of the DMA, please contact your DMA Account Manager for further assistance.
True emotional connections between brands and customers boost revenue as well as retention, but marketers need an accurate understanding of the key trigger moments
.png)
Imagine having the ability to collect zero-party data and leverage that data to personalise your newsletter content, generate loyalty, increase subscribers, boost engagement and go viral.
We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.
Consumers are growing increasingly frustrated with generic, one-size-fits-all messages built for the masses. What they really want is to receive emails and messages that are relevant to their interests.
.jpg)
