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Email tracking report 2012

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This report is one of the most important pieces of consumer research available to email marketers because it is the only one of its kind that focuses on what UK consumers actually think of and do with email. It shows consumers actively chose to receive more email from an increasing number of brands.

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Related Articles

The DMA Email Council meets on a monthly basis and one of the regular agenda points is round table updates from the council members. The council is comprised of a mix of brands, emails service providers and marketing technology providers, so the industry updates invariably contain some very interesting information gathered (and sometimes overheard!) from some of the most experience people working within the industry

The last council meeting industry updates are below.

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With so many different marketing technologies and AI options to choose from, we’ve created a checklist of the solutions you should be considering as part of your marketing mix.

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No pain, no gain. Despite the challenges that GDPR may have brought to marketers, it’s clear that the new regulations have made an impression on consumers. Keep reading to find out more.

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