Email Marketing + Birthdays = Free Stuff! How big brands send successful birthday email.

Birthdays are great; you’re one year older and wiser, and if you’re lucky you might even get a cake and a chorus of Happy Birthday sung to you at work while you shuffle uncomfortably in your office chair. If you’re really lucky your company will give you the day off (thanks Pure360!).

Email Marketing is great too, because you can do all manner of impressive campaigns and the like using different things like data, segmentation, and automated triggers. You can set up these triggers to fire on details such as actions or dates.

My Birthday is a date (and so is yours), a date that passed recently, which is why I was rubbing my hands with glee in the weeks leading up to my birthday, hoping companies would fill my inbox with triggered campaigns! They did not disappoint…

Harvester

I like eating, so it was no surprise that I had signed up to a Harvester mailing list at some point in the past year. I think it was to get 25% off my next meal there, which is pretty decent trade off for my email address if you ask me.

Harvester’s email dropped into my inbox telling me to claim my FREE Birthday Sundae treat! All I need to do is visit any Harvester within 28 days of receiving the email, and present it to my server when ordering my meal.

The terms and conditions state that I have to order a main meal to get my Birthday present, so unfortunately no stopping off just to get the goods here for me. But still, it’s a solid email that does a good job of telling you everything you need to know in a clear and concise manner.

Also, the subject line told me exactly what to expect: Get your Birthday treat – a Super Sundae, on us. There was absolutely no way that I wasn’t going to click on that email after seeing such a subject line. Bravo Harvester!

Ed’s Easy Diner

The next potential birthday-related treat comes in an email from Ed’s Easy Diner with the subject line ‘Happy Birthday Lee’. Harvester had done half of Ed’s job here, and I clicked away with fingers crossed for more free food. I was not disappointed!

‘Let us buy you a SHAKE for your Birthday. See you soon!’ exclaims the email from Ed’s Easy Diner. You will be seeing me soon Ed, because I love a good milkshake. And it looks like I don’t have to buy anything else, so I can go enjoy my shake when I want, maybe on my lunch break later today.

The email was good too, a nice colourful banner reminding me it is my birthday and a short and sweet section of copy telling me how to claim my freebie. Thanks Ed!

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