Email in Practice: Animation and Real-Time Content

Animation and real-time content are both an effective marketing tool and an integral part of any creative email campaign.

The DMA’s Email in Practice Hub – part of the Email Council – takes a look at how introducing animation and real-time content into your email campaigns can create engaging interactive content that is in line with other web-based experiences.

This short guide covers:

• An exploration of when and why you should be using animation and real-time content within your email campaigns
• How animation and real-time content can increase bottom-line stats and boost higher returns
• Case studies showcasing effective use of animation and real-time content

To read and download Email in Practice: Animation and Real-Time Content, click here.

For more from the DMA's Customer Engagement campaign, click here.

To meet the DMA's Email Council, click here.