Direct Mail Data Explained - Part 1

Direct Mail Data

Direct Mail is all about targeting the right people and contacting them using printed media sent through the post; in order to identify these people you'll need data, but what is data, and how do you use it to increase business?

What is data?

Put simply, data is information and if you want to make use of direct mail you will need information about individual people or groups of people.

To send somebody a letter, postcard, or other printed item through the post you must know the recipient's name and address.

Along with this contact information you may also know other things about your recipients: their date of birth, their gender, marital status, their favourite products, or you might have information about purchases or appointments they have made.

All of this information is useful when contacting customers or potential customers.

A collection of names, addresses and personal information being used for direct mail may also be called an address list or mailing data.

Targeting

Targeting sounds quite bombastic but all it means is: choosing the right people to send your mailing to.

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